The Rainforest Alliance Certified seal –a green frog nestled in a circle – has been appearing on coffee, tea, cocoa and fruit products all over the world since 2008. But what does it mean?
The Rainforest Alliance Certified seal assures consumers that the product they are purchasing has been grown and harvested using environmentally and socially responsible practices (Rainforest Alliance 2014). The farms and forestlands that comply with the rigorous standards, which include ecosystem conservation, wildlife protection, fair treatment and good working conditions for workers, are awarded the Rainforest Alliance Certified seal.
This initiative was developed by the Rainforest Alliance. Rainforest Alliance is an NGO that focuses on conserving biodiversity and ensuring sustainable livelihoods by changing and transforming land-use practices, business practices and consumer behavior (Rainforest Alliance 2014). The crops that were cultivated in biologically diverse, tropical forests were selected as the main focus to support environment conservation and sustainable development. These crops include: coffee, bananas, cocoa, citrus, ferns and cut flowers.
In order to provide with consistent certification standards at a local level, the Rainforest Alliance partnered up with the Sustainable Agriculture Network (SAN) based on the principles of environmental protection, human welfare and economic viability. SAN focuses on transforming the environmental and social conditions of tropical agriculture through the implementation of sustainable farming practices (Sustainable Agriculture Network 2014).
In other words, the Rainforest Alliance seal is linking environmentally and socially conscious companies to conscientious consumers, demonstrating that sustainable practices can help businesses thrive in the modern economy.
Natural Habitats is fully committed to Rainforest Alliance, and the company is in process of obtaining the certification. This is a long-term commitment that focuses on resource conservation, social development and environmental stewardship through:
Organic farming– Doing business in harmony with the environment. Learn more about it here );
Fair trade– Improving the livelihood in a fair and ethical way (Learn more about it here );
Training and offering proactive support to our farmers (Learn more about it here );
Driving community development (Learn more about it here) .
Half of an avocado
250 ml fresh orange juice.
Natural Products Expo is largest and the most important trade show on the east coast and Natural Habitats is delighted to be a part of it;
Natural Habitats is eager to meet, connect and engage with like-minded businesses and customers that share our credo of sustainable and organic production for a more responsible and social world;
Natural Habitats is excited to see the mixture of different cultures at the Natural Products Expo and learn more about their heritage and typical products;
We are really excited to showcase our Natural Habitats products on our booth (number #2222) and to hear your opinion about them using the hashtags #nh #redpalmoilnh.